Our Marketing Strategy: an Overview

Leverage Inside Connections

We have access to key lists of upscale buyers and luxury brokers in Southern California and around the globe. They include our own proprietary contacts as well asconnections through our colleagues at other real estate companies. Your home will be marketed to:

• Top luxury agents from other international firms
• High net worth individuals who have purchased homes over $10 million since 2002
• Prudential Fine Homes International Specialists
• Prudential California Realty Luxury Properties Specialists
• CEOs from:
      – Largest, fastest-growing companies
      – Largest private sector employers
      – Private equity firms
      – Securities brokerage firms
      – US headquarters of foreign companies
      – Venture capital firms based in LA County

Reach Affluent Buyers, Wherever They Are

The Weir Team knows what speaks toaffluent buyers — and how to create acustom marketing plan for your propertythat captures their interest.This sophisticated multimedia approachfeatures a mix of Internet and printmarketing including online home tours,elegant custom websites and impressive full-color marketing pieces.

Your Home May Be in Southern California.  Your Buyer May Not.

To find them, we’ll showcase your home in the elite Prudential California Realty estates magazine Luxury Properties.Published in Dream Homes International, the number one magazine for high-end real estate, Luxury Properties putsyour home in front of 45,000 upper-tier buyers in 70 countries worldwide.

Magazine Distribution Highlights:

• Borders (over 500 locations)
• Barnes & Noble (over 800 locations)
• Books-A-Million (over 200 locations)
• Major newsstands and airport gift shops worldwide
• Upscale hotels and shops in exclusive Southern California enclaves

Worldwide newsstand locations including:

Sweeping Online Exposure

The vast majority of real estate buyersworldwide start their search on theInternet — they browse a wide rangeof key destinations. The Weir Team willmake sure your home is seen on themost effective sites including:

Luxsocal.com: Our exclusive website showcases only qualified Luxury Properties, making it a desirable site for discriminating buyers.

Prudentialcal.com: Our regional site is visited by buyers from over 90 countries worldwide.

Prudential.comFrontdoor.com
Yahoo! Real Estate
Trulia.com
Zillow.com
Realtor.com
Cyberhomes.com
SignOnSanDiego.com
AOL.com
MSN.com
Google.com