Our Marketing Strategy: an Overview

Leverage Inside Connections

We have access to key lists of upscale buyers and luxury brokers in Southern California and around the globe. They include our own proprietary contacts as well as connections through our colleagues at other real estate companies. Your home will be marketed to:

  • Top luxury agents from other international firms
  • High net worth individuals who have purchased homes over $10 million since 2002
  • Berkshire Hathaway HomeServices Fine Homes International Specialists
  • Berkshire Hathaway HomeServices Luxury Properties Specialists
  • CEOs from:
        – Largest, fastest-growing companies
        – Largest private sector employers
        – Private equity firms
        – Securities brokerage firms
        – US headquarters of foreign companies
        – Venture capital firms based in LA County

Reach Affluent Buyers, Wherever They Are

The Weir Team knows what speaks to affluent buyers and how to create a custom marketing plan for your property that captures their interest.This sophisticated multimedia approach features a mix of Internet, print and digital marketing including online home tours, elegant custom websites and impressive full-color marketing pieces.

Your Home May Be in Southern California.  Your Buyer May Not.

To find them, we’ll showcase your home in the elite Berkshire Hathaway real estate magazine Luxury Properties. Published in Dream Homes International, the number one magazine for high-end real estate, Luxury Properties putsy our home in front of 45,000 upper-tier buyers in 70 countries worldwide.

Magazine Distribution Highlights:

  • Borders (over 500 locations)
  • Barnes & Noble (over 800 locations)
  • Books-A-Million (over 200 locations)
  • Major newsstands and airport gift shops worldwide
  • Upscale hotels and shops in exclusive Southern California enclaves

Worldwide newsstand locations including:

North America

  • Canada
  • Caribbean
  • Mexico

Australia

South America

  • Brazil
  • Colombia
  • Ecuador

Middle East

  • Dubai
  • Israel
  • Saudi Arabia

    Asia

    • China
    • Hong Kong
    • India
    • Indonesia
    • Japan
    • Korea
    • Singapore
    • Taiwan
    • Thailand

    Europe

    • Austria
    • England
    • France
    • Germany
    • Greece
    • Italy
    • Spain
    • Sweden
    • Switzerland

    Sweeping Online Exposure

    The vast majority of real estate buyers worldwide start their search on the internet. They browse a wide range of key destinations. The Weir Team will make sure your home is seen on the most effective sites including:

    Luxsocal.com: Our exclusive website showcases only qualified Luxury Properties, making it a desirable site for discriminating buyers.

    BHHSCal.com: Our regional site is visited by buyers from over 90 countries worldwide.

    Frontdoor.com
    Yahoo! Real Estate
    Trulia.com
    Zillow.com
    Realtor.com
    Cyberhomes.com
    SignOnSanDiego.com
    AOL.com
    MSN.com
    Google.com

    From Our Blog
    Thursday, May 30, 2019

    Is another Southern California housing crash needed to create ‘affordable’ housing?

    By JONATHAN LANSNER | jlansner@scng.com | Orange County Register PUBLISHED: May 27, 2019 at 7:49 am | UPDATED: May 27, 2019 at 9:38 pm Are Southern California homes more unaffordable these days? Well, it depends ...  Read More

    Monday, May 13, 2019

    Bubble Watch: Orange County home sales at post-recession low

    By JONATHAN LANSNER | jlansner@scng.com | Orange County Register PUBLISHED: May 6, 2019 at 12:37 pm | UPDATED: May 10, 2019 at 4:52 pm Buzz: It’s the slowest start to a year for Orange County’s ...  Read More